JetBlue's TrueBlue loyalty program earns top honors
JetBlue Airways’ TrueBlue loyalty program was recognized on Tuesday with the number one spot on the ‘Best Airline Rewards Program’ list by U.S. News & World Report, which celebrates the best loyalty programs amongst the travel industry. Using a sophisticated methodology, the ranking system identifies the top frequent flier programs weighing six components: airline quality ratings, flight volume, geographic coverage, free flight options, added benefits and ease of earning a free round-trip flight.
“As an airline renowned for its customer service, JetBlue is constantly looking for ways to earn and grow our customers’ loyalty, one flight at a time,” said Kelly Roe, director of loyalty and partnerships, JetBlue Airways. “Today’s travelers want to make sure their loyalty really does get rewarded, and JetBlue has continued to do what we do best — offer an award-winning experience, differentiated products and an easier path to redeem rewards. Earning the #1 spot on U.S. News & World Report’s coveted list speaks volumes about our dedication to providing a best-in-class program for all customers.”
“Our goal is to take the guesswork out of choosing a travel rewards program,” said Miriam Weiner, lead travel editor at U.S. News. “The programs that rank at the top of our lists make it easy to earn free flights or hotel stays while offering benefits that travelers value, such as complimentary upgrades and free checked bags.”
JetBlue has successfully carved out a niche by focusing on delivering substantial value to customers with its loyalty program, including no blackout dates, all seats availability (a), points that never expire, and the ability to earn and share points with a small group through Family Pooling (b), unlimited complimentary inflight snacks and non-alcoholic beverages, and live inflight entertainment featuring free DIRECTV and free XM Satellite Radio at every comfortable seat (c). Customers can expect outstanding service from the friendliest crew-members in the sky while they kick back and enjoy in spacious aircraft cabins, which offer the most legroom in coach of any U.S. airline (d).
With a range of TrueBlue benefits and badges, JetBlue consistently delivers on its promise to provide a loyalty program that rewards all customers, regardless of their travel frequency. With bonuses, such as six points per eligible dollar spent for booking on JetBlue.com (e), flying in Even More® Space (a), booking your pet with JetPaws™, and planning your trip with JetBlue Getaways, rewards add up fast, and the points you earn are the points you keep. Acknowledging that some customers choose JetBlue exclusively for family travel, while others mix business and personal travel, Mosaic and Family Pooling offer tailored solutions that pay out for travelers of all kinds. JetBlue’s most loyal customers qualify for Mosaic, which means more points, benefits and exclusive offers all from flying 30 segments plus 12,000 base flight points or earning 15,000 base flight points within a calendar year (f), while Family Pooling allows small groups of friends and families to earn and share points together to earn Award Flights faster (g).
