London-based design studio, PriestmanGoode, has revealed a new design concept to support the future success of the aviation industry following the COVID-19 pandemic. ‘Pure Skies’ includes a complete review of Business and Economy Class cabins and addresses pressing consumer, business and environmental concerns.
Nigel Goode, Co-founding Director at PriestmanGoode said: “This latest work from the studio represents pragmatic innovation. With the benefit of over 30 years’ experience, we know how to harness design to achieve long-term positive change. We’ve looked ahead to imagine future scenarios and taken into account new passenger behaviours driven by the global pandemic to ensure our designs can be implemented within a few years and will meet user and airline requirements for many years ahead.”
Luke Hawes, Director at PriestmanGoode added: “As a team our mantra has been to ‘build back better’. We have also found ways to include flexible features that differentiate the service and enable tailored products and tiered pricing options for airlines. This is about providing flexibility and protecting the industry for the future, with ideas that fly.”
‘Pure Skies’, re-imagines Business and Economy Class cabins for a post-pandemic travel industry. Moving away from the notion of ‘class’, Pure Skies instead includes Rooms and Zones.
The main factors used to develop the concept personal space, hygiene and touch-free journey.
Key features of the spaces include:
Pure Skies Rooms (previously Business Class)
- Each seat is a fully enclosed personal space, partitioned by full height curtains
- A brand-new seat design with minimal split lines and seam-welded fabrics
- Antimicrobial materials and finishes
- Personal lighting and temperature control
- IFE system that is fully synchronised with the passengers’ own devices
- Personal overhead stowage
- Personal wardrobe
Pure Skies Zones (previously Economy Class)
- Dividing screens every other row for greater separation
- Staggered seat configuration to maximise feeling of personal space and allow passengers to sit in the groups they are travelling in – whether alone, as a couple or in groups
- Back of seat shells with no gaps to eliminate dirt traps
- Recline mechanism entirely contained within the fabric skin of the seat to avoid split lines and hard-toclean gaps
- Removal of IFE screens in favour of passengerowned devices. This concept also presents additional commercial opportunities: straight seats without IFE screens with ability to hire a device; staggered, with more seat pitch with screen option – improved offer but increase in price.
- Removal of seat-back tray, replaced with a clip-on meal tray direct from the trolley
- Rethinking the seat back literature pocket with a new, optional removable bag for each passenger or the option to clip-on their own bag
Nigel Goode concludes: “With both passengers and airline employees at the heart of this project, we have not only taken onboard present anxieties but also tried to ensure our solutions are future-proofed against future pandemics, recognising the significant commitment and investment involved.
“We also acknowledge that rules and perceptions are continually changing. We firmly believe that by building-in additional safeguards and designing-out areas that previously caused concern, our Pure Skies concept encompasses a range of innovative and relevant options that will appeal to airlines for different reasons depending on their customer profile, location and fleet. However, planning must start today for these solutions to be ready and in place for when volumes undoubtedly return in the industry.”
‘Pure Skies’ is the latest concept released by PriestmanGoode as part of its long-held mission to improve the everyday lives of people around the world from end users to maintenance staff – through design that is elegant, intuitive, easy to maintain and efficient to manufacture – and that contributes towards a more sustainable future. PriestmanGoode has obtained registration for the designs of both Pure Skies Rooms and Pure Skies Zones.