JetBlue on Thursday announced it will launch 24 new routes later this year with more that half dozen to the Caribbean. The airline is aiming to immediately generate cash and capture traffic on a variety of new, nonstop routes – many never flown before by the airline.
Each route plays to JetBlue’s strengths in the airline’s focus cities, in Florida, in Latin American and the Caribbean. JetBlue said that every market has been uniquely identified as one with anticipated increased demand for leisure travel. All new flights take off in November and December with seats going on sale immediately.
“This is the latest example of JetBlue’s ability to be nimble and play offense as we quickly adjust to new customer behaviors and booking patterns,” said Scott Laurence, head of revenue and planning, JetBlue. “This latest series of new routes – even in the current environment – advances our revised network strategy, returns more aircraft to the skies and doubles down on our ability to generate more cash sooner.”
The new markets announced today maximize revenue potential across JetBlue’s existing domestic and international network by:
- Growing JetBlue’s New York City presence in Newark with more than a half dozen new routes to the Caribbean.
- Connecting a variety of new city pairs across the Southeast, Florida, the West Coast and the Caribbean and Latin America.
JetBlue will reactivate some temporarily parked aircraft to support the new routes. Alongside the rest of the JetBlue network, these new markets will be regularly evaluated. The airline will remain flexible, allowing market demand to determine how long a particular route continues to operate.
Today’s announcement is the latest in a series of strategic moves JetBlue has made to accelerate its recovery and generate cash in the current travel environment. In June, JetBlue announced it would add 30 new domestic routes to serve customers in markets where leisure and VFR (visiting friends and relatives) travel is showing some signs of strength. In July, the airline announced Los Angeles International Airport (LAX) would become its primary base of operations in greater Los Angeles, advancing JetBlue’s focus city strategy and building relevance for the airline in one of the busiest markets in the world. Then, just a week later, JetBlue announced a strategic partnership with American Airlines to create more competitive options and choice for customers in the Northeast.
|Service between Newark Liberty International Airport (EWR) and:|
|Aruba Queen Beatrix International Airport (AUA)*Launching November 19, 2020 | 1x daily | MINT on select flights|
|Cancún International Airport (CUN)*Launching November 19, 2020 | 2x daily|
|Montego Bay, Jamaica Sangster International Airport (MBJ)*Launching November 19, 2020 | 1x daily|
|Nassau, Bahamas Lynden Pindling International Airport (NAS)*Launching November 19, 2020 | 1x daily|
|Turks and Caicos Providenciales International Airport (PLS)*Launching November 19, 2020 | 1x daily|
|Punta Cana International Airport (PUJ)*Launching November 19, 2020 | 1x daily|
|Sint Maarten Princess Juliana International Airport (SXM)*Launching November 19, 2020 | 1x daily | MINT on select flights|
Most new JetBlue routes will be operated using JetBlue’s Airbus A320 aircraft offering the airline’s award-winning service featuring the most legroom in coach (a); free Fly-Fi, the fastest broadband internet in the sky (b); complimentary and unlimited name-brand snacks and soft drinks; free, live DIRECTV® programming and 100+ channels of SiriusXM® radio at every seat.
Travel Flexibility Extended
Keeping in mind flexibility has never been more important to its customers, JetBlue is extending its Go Back and Forth with Confidence initiative for new bookings made through February 28, 2021 for travel on any date. Intended to provide peace of mind and confidence for customers making travel plans, the initiative waives all change and cancel fees for all fares, including Blue Basic, which normally does not allow for any changes. One of the first carriers to suspend these fees in response to the pandemic, JetBlue strongly believes that this policy serves the needs of its customers and will continue to monitor and assess the need for any changes or additions to the company’s policies across the travel journey.
JetBlue’s Go Back and Forth with Confidence initiative is part of the airline’s greater Safety from the Ground Up program, which, along with travel flexibility, focuses on maintaining healthy crewmembers, clean air and surfaces, and more space with fewer touchpoints.