Breeze Airways (initially Moxy Airways) is a planned airline in the United States due to begin operations in early 2021. The airline was founded by David Neeleman (who previously co-founded Morris Air, WestJet, JetBlue, and Azul Linhas Aereas).
In June 2018, Neeleman planned a new United States airline, to be named Moxy, with capital from former Air Canada CEO Robert Milton, former ILFC CEO Henri Courpron, former JetBlue Chairman of the Board Michael Lazarus and himself.
They perceived that due to consolidation, all 11 major carriers were profitable and had existed 20 years ago (except JetBlue, which Neeleman had started in 2000) and that there was space for a new competitor. American Airlines, Delta Air Lines, United Airlines and Southwest Airlines carried 80% of domestic US seats in 2017 and Alaska Airlines, Allegiant, Frontier Airlines, JetBlue, Hawaiian Airlines and Spirit Airlines made up most of the rest.
Due to loss of service to smaller markets, U.S. domestic air capacity had remained stagnant from 2007 to 2017 while the economy had expanded by 34%. To fill this perceived gap, Breeze plans to offer point-to-point flights from smaller secondary airports such as T.F. Green Airport (Providence), Fort Worth or Burbank Airport, bypassing hubs for shorter travel times.
The airline is also reportedly considering longer distance flights to South America and Europe. It would offer spacious seats and free Wi-Fi, like Azul and JetBlue, but charge fees for snacks and advance seat assignments, like ultra low-cost carriers Allegiant Air or Spirit Airlines.
To begin flying operations, 60 Airbus A220-300s (previously known as the Bombardier CS300) were ordered, soliciting Chinese lessors to finance 18 to be delivered from 2021 onward. However, in order to accelerate the airline’s launch, Breeze plans to utilize used Azul Embraer E195 aircraft as soon as 2020.
On February 7, 2020, it was announced that the airline had now been officially named Breeze Airways. The previous name, Moxy, clashed with Marriott’s Moxy Hotels trademark. The airline’s branding, such as logo, colors and aircraft livery was developed by the Brazilian airline marketing specialist Gianfranco “Panda” Beting, Azul’s co-founder and responsible for creating the branding of Azul, TAP Air Portugal and Transbrasil.
In February 2020, Neeleman expressed the view that the airline would be known as the “World’s Nicest Airline”.